How to connect the dots between event activities and online presence
Client: Omron Global / Country: Various
OMRON Healthcare Co. commissioned Lampyon for the first time in 2022 with the website communication of OMRON's participation in the CES exhibition. At this exhibition, all representatives of the technology industry show their latest innovations, as CES is the most influential tech event in the world - the proving ground for breakthrough technologies and global innovators. Since the 2022 design was excellent, we were also given the task in 2023. This time it was to create content matching the high-tech approach of OMRON Heatlhcare Global and CES.
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Part of our design strategy is to always have a futuristic design element associated with the CES event. Last year it was a parallax dot mesh, and this year it was a heart-shaped polygon, which was carried over from the booth design, as OMRON chose "50 years of heart health leadership" as the main theme of the 2023 exhibition. This heart-shaped element appears animated at the top of the CES 2023 subpage and can be seen in the homepage header in a teaser for the subpage.
While designing the CES subpage, we tried to use even more advanced solutions than in the rest of the website, in line with the futuristic image of the CES.
The subpage has unique animated graphs, and several videos produced by Lampyon, and we also made a collage of OMRON's CES appearances in the past 8 years in the form of a slider.
By navigating to additional subpages, you get to discover OMRON's exhibition topics, which focus on early cardiovascular disease detection, digital health management, and remote patient monitoring with OMRON's #GoingForZero vision in mind.
See OMRON Healthcare's CES 2023 subpage here.
In addition, a CES related press release article can be found under News & Media menu of the website.
Click to read.
In connection with the CES communication, we also created animated social media ads to announce the event, communicate the topics highlighted by OMRON, and follow up on the event.
We presented the exhibition booth in an unusual way with the help of a 3D rendered image sequence: the booth rotates with the page scroll, and we even made it possible to look around virtually in a 360-degree image.
