Educating Responsibly: Building a Cannabis Brand
Client: Modern Leaf / Country: Canada
Service category: Brand image development
How do you establish a respectful presence in Canada's emerging cannabis industry? By focusing on education, responsibility, and thoughtful branding
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With the legalization of recreational cannabis use in Canada in July 2018, numerous companies emerged to seize this unique opportunity. Acknowledging the sensitive nature of this industry, we partnered with Modern Leaf to develop a brand that emphasizes education and responsible use. We aimed to help them set foot in a fiercely competitive market while being mindful of diverse perspectives.
We conducted thorough market research and strategy development to shape Modern Leaf's unique approach, focusing on cannabis education and a personalized sales model. By creating comprehensive educational course materials and an informative website, we aimed to empower consumers with knowledge, promoting safe and informed choices.
As the lead agency for Modern Leaf, we crafted a complete brand identity that resonated with both novices and experienced users. We developed various copy and visual content, ensuring that all communications were respectful and considerate. Our team planned and executed a communication strategy for the launch in July 2018, helping Modern Leaf positively impact a new and sensitive market.
